There are several options for attracting new customers to your project. These engagement methods are built on the use of the Internet or without it. 

Media outreach through the Internet

This is the most productive method. We suggest referring to several popular sources:

• contextual advertising;  
• corporate website creation;
• development of individual blogs on popular digital platforms;  
• email newsletters to provide clients with offers and news;  
• searching for a potential consumer in social networks;  
• development of a video channel;  
• placement of pop-up advertisements on thematic websites.

You can choose one or more strategies depending on the committed marketing budget. The more streams through the Internet are involved, the higher the performance is observed.

Conversion increase through mass media channels

The mass media sources also remain the leading marketing tool. Advertising through the media channels brings good results but requires large financial investments. You can advertise your company on television, radio, or through the print press.

Participation in events

Direct communication brings colossal results. The consumer trusts more if he gets the opportunity not to “hear”, but to “feel” the product. To reach a wider audience, it is necessary to choose events that correspond to the topic of your project. These are exhibitions, promotional campaigns, tenders, presentations, summits, and conferences.

Outdoor advertising (External ad media)

The classic way to promote your line of activities is outdoor advertising. The more often a trader’s name flashes at a potential client, the more he is remembered. When searching, he will think back about a broker who sprinkled on banners every day on the way from home to work and the external and media billboards next to your potential consumer’s favorite cafe.

Engagement through partners & affiliates

Affiliate marketing is one of the most effective ways to increase loyalty without a large financial investment. Partners unobtrusively, in the mainstream of a friendly conversation, talk about trading. This way you get already hot buyers. In fact, this is word of mouth, but with great outreach.

At first glance, finding a partner seems like a simple deal. In fact, finding your affiliate who will bring high conversions is not so easy. Partners or affiliates use sites, blogs, social media sources. When choosing a partner, you need to look at the traffiс volume and the target audience.

The credibility of the company advertised by the affiliate arises automatically. There is no need to waste time on an additional “warming up” of new consumers since they are ready to take/try the product.

Lead management

Lead management is an important stage in business promotion. You can increase conversions through influencers and niche bloggers. The audience trusts the opinion leaders and automatically transfers their trust to the advertised product.

To successfully promote a trading business through leads, it is necessary to create an attractive shell that the opinion leader will present to the audience. It should be a concise and meaningful presentation for a couple of minutes, from which the consumer will be informed about the benefits. You can pitch your trading idea in terms of bonuses, special offers, and benefits.

Another way to draw attention to your project and brokerage activities is loyalty programs. You can do it subtly by sending an offer to participate in the bonus program by email. The newsletter will not go unnoticed if there has already been an interest in trading.

Leverage is an opportunity to borrow from a broker to increase income from deposits. The investor discovers new positions using borrowed funds which are then returned to the broker.